The Moncler brand was founded in 1952 in France, at Monestiers de Clermont, and is now an active player on the luxury market, and one of the main designers producing and distributing top-end clothing and accessories for women, men and children.
Following a period of widespread circulation in the ’80s, Moncler became a well-known brand amongst young people and a fully-fledged fashion phenomenon in its own right. Starting from 2003 when Remo Ruffini took over the brand, this saw the start of a process to reposition the brand, with Moncler products acquiring an increasingly unique nature. In doing so they evolved from being a range of products broadly aimed at the sporting market to versatile lines that consumers of every type, age, identify, origin and culture can wear, on any occasion.
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